Why did my utility template automatically got changed to marketing template?

Your utility campaign template may have been reclassified as marketing by WhatsApp for a few common reasons:

WhatsApp’s Reclassification Logic

1. Promotional language triggers

Even small phrases like:

• “Get yours now”

• “Limited offer”

• “Don’t miss out”
  …can nudge a utility template into marketing territory.

2. Call-to-action (CTA) style

• Utility templates are supposed to be transactional or informational (e.g., "Your order is shipped", "Payment received").

• If the CTA nudges the user to click, buy, or visit, it's likely to be flagged as marketing.

3. Template body + buttons mismatch

• If your template body seems transactional but your quick reply or call-to-action buttons are promotional (“See more,” “Claim now”), it can trigger a marketing reclassification.

4. Cross-promoting other services

• Mentioning other offerings or services unrelated to the primary transaction (e.g., upselling in an order confirmation) often results in marketing classification.

✅ Examples

What You Can Do

1. Create a new template: Stick to strictly neutral, factual language for utility templates.

2. Split into two templates: Keep utility clean and move any marketing language to a follow-up message.

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