Which campaigns to create ?

Introduction

Enhance your marketing strategy with our comprehensive email campaign features. This guide outlines various campaign types and provides step-by-step instructions for implementation.

Campaign Types

Broadcast Campaigns

1. Product Launch

Create anticipation and excitement for new offerings

• Generate pre-launch excitement with exclusive previews
• Include behind-the-scenes content
• Offer early access benefits
• Example Application: New course launch with special early-bird pricing
  
  

2. Seasonal Promotions

Capitalize on seasonal opportunities and holidays

• Create themed promotional campaigns
• Develop holiday-specific content
• Time limited special offers
• Example Application: Black Friday course bundle promotions
  
  

3. Content Update

Keep subscribers engaged with fresh content

• Share latest blog posts and videos
• Provide valuable content summaries
• Include clear calls-to-action
• Example Application: Weekly digest of new educational content
  
  

Sequence Campaigns

1. Welcome Series

Build strong initial relationships with new subscribers

• Share brand story and values
• Introduce key products/services
• Set communication expectations
• Example Application: 5-day welcome series introducing platform features
  
  

2. Customer Journey Showcase

Build credibility through social proof

• Feature success stories
• Share testimonials
• Demonstrate real results
• Example Application: Multi-part series highlighting student achievements
  
  

3. Interactive Engagement

Gather valuable audience insights

• Create engaging polls
• Conduct targeted surveys
• Share response analytics
• Example Application: Course preference survey with personalized recommendations
  
  

Implementation Guide

Initial Setup

1. Access Dashboard
   • Navigate to Marketing > Email Campaigns
2. Contact Setup
   • Input required regulatory compliance information
3. Campaign Creation
   • Select campaign type (Broadcast/Sequence)
   • Define campaign parameters

Campaign Configuration

1. Define Details
   • Set campaign name
   • Configure sender information
   • Select target audience
2. Content Development
   • Create compelling subject lines
   • Write preview text
   • Develop main content
   • Test email rendering
3. Launch Process
   • Schedule or send immediately
   • Monitor performance metrics

Post-Campaign Management

1. Analytics Review
   • Track recipient engagement
   • Monitor open rates
   • Analyze click-through rates
2. Campaign Administration
   • Manage active campaigns
   • Create campaign duplicates
   • Apply filtering options
   • Monitor usage metrics

Need Help?

For any further queries or assistance, please contact us at care@graphy.com.