Google Tag Manager is a tool that helps you manage tags on your website without changing the actual code. It makes tracking user behaviour and site performance easier and gathering useful data to improve your site and marketing efforts.
Steps to set up Google Tag Manager-
You'll first need a Google Tag Manager account to integrate Google Tag Manager into your platform.
- Go to https://marketingplatform.google.com/about/tag-manager/
- Click on ‘Start for Free’
- In the ‘Account Setup’ section-
- Enter an account name.
- Select the country in which you operate.
4. In the ‘Container Setup’-
- Enter your Graphy website URL in the container name.
- Select ‘Web’ in the Target Platform.
5. Click on the ‘Create’ button.
6. Agree to the Terms and Conditions.
7. Click ‘Yes’ on the top right to proceed.
8. Close this popup by clicking on the ‘x’ button in the top right.
9. Copy the GTM tag ID from the top-right area of your dashboard.
Now, let’s move on to the next step and see how you can integrate 'Google Tag Manager' to your Graphy platform.
1. Login to your Graphy Dashboard and navigate to integrations from the left navbar and click on third-party integrations.
2. Scroll down to locate 'Google Tag Manager' and paste the GTM ID copied before.
3. Click on Save to save the changes.
Now you can track the following events-
Events | Trigger |
View item | When a learner views any course. |
Add to cart | When a user adds the course to the cart. |
Begin checkout | When a user initiates to the checkout page. |
Add payment info | When a user clicks on the add payment button. |
Purchase | When the checkout is completed. |
Remove from cart | When a user removes a course from the cart. |
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