Which campaigns to create?

With the email marketing feature, you can engage your learners and customers effectively by setting up targeted campaigns that drive action. Whether you're looking to onboard new learners, announce your latest course, or re-engage with those who haven't completed a purchase, our versatile tool makes it simple.

In this guide, we’ll walk you through the different types of campaigns you can create, allowing you to fully utilize the power of Graphy's email marketing to grow your community and boost your success.

1. Product Launch Campaign:
Announce the launch of a new course or feature to create excitement and drive early interest.

Example:

Subject: "Introducing Our New Advanced Photography Masterclass! 📸"
Email Content: "Ready to take your photography skills to the next level? Our brand-new Advanced Photography Masterclass is here! Enroll today and get an exclusive 20% discount. Learn from top professionals and unlock the secrets to mastering lighting, composition, and more!"

2. Seasonal Promotions:
Offer discounts and promotions during festive seasons to boost course enrollments and sales.

Example:
Subject: "Spook-tacular Savings! 👻 Get 40% Off for Halloween!"
Email Content: "Trick or treat yourself this Halloween with 40% off our best-selling courses! Whether you’re looking to sharpen your skills or try something new, don’t miss this scary-good deal. It’s available only until midnight on October 31st!"

3. Content Update Campaign:
Keep your audience informed about new content, resources, or updates to existing courses.

Example:
Subject: "We've Added New Lessons to Your Favorite Course! 📚"
Email Content: "Great news! We've just updated our 'Digital Marketing for Beginners' course with brand-new content on the latest trends in SEO and social media. Dive back in and stay ahead of the curve—your updated lessons are waiting!"

4. Welcome and Onboarding Campaign:
Introduce new learners to your platform, guide them through the first steps, and set the tone for their journey.

Example:
Subject: "Welcome to [Platform Name]! Let’s Get You Started 🚀"
Email Content: "Hi [First Name], welcome to [Platform Name]! We’re thrilled to have you on board. Here's your quick-start guide:

• Set up your profile
• Explore your first course
• Join the community discussion!

5. Interactive Poll or Survey Campaign:
Gather feedback or insights from your audience with polls or surveys that help you understand their needs better.

Subject: "We Want Your Opinion! 🗣️ Tell Us What You Think"
Email Content: "Your feedback helps us improve! Let us know what you think about your recent course experience in this quick 2-minute survey. Plus, you'll be entered to win a free course!"

6. Product Purchase Campaign:

When a learner makes a purchase, use this opportunity to follow up with personalized product recommendations, upsells, or even special offers. You can also guide them on the next steps and provide tips on how to make the most of their newly purchased product or course, ensuring continued engagement and satisfaction.

Subject: "Thank You for Your Purchase! Here’s What’s Next 🎉"
Email Content: "Congrats on your purchase of [Course Name]! We’re excited for you to start learning. Here’s what’s next:

1. Check out your course materials
2. Join the community chat
3. Start your first lesson!"

7. Course Completion Campaign:
Celebrate learner milestones and encourage them to enroll in new courses or take the next step in their learning journey.

Example:
Subject: "You Did It! 🎓 Your Course Is Complete"
Email Content: "Congratulations on completing [Course Name]! You’re officially a graduate. Download your certificate, share it with your network, and check out our recommended next steps for further learning. We’ve also got an exclusive discount for your next course!"

8. Attend Live Class:
Send reminders for upcoming live classes and include extra materials such as recordings, reading resources, or next steps to enhance the learning experience.

Subject: "You Attended Our Live Class! Here's What's Next 🔥"
Email Content: "Thanks for joining our live session on [Topic]! You can now access the class recording, review the reading materials, and get ready for the next session. Got any questions? Hit reply or check out our next live class on [Date]!"

9. Personalized Course Recommendations:
Recommend courses based on the learner’s interests, past behavior, and activity to drive personalized engagement.

Subject: "Based on Your Interests, Here’s What We Recommend 🎯"
Email Content: "Hi [First Name], we noticed you completed [Course Name]. Based on your learning progress, we think you'll love these next steps:

1. [Recommended Course 1]
2. [Recommended Course 2]
   Check them out and continue your learning journey!"

10. Webinar Invitations and Follow-ups:
Invite learners to attend webinars and provide follow-ups with recordings and related resources to keep them engaged.

Subject: "Don’t Miss Our Exclusive Webinar! 🖥️"
Email Content: "Join us for a live webinar on [Topic] with [Expert Name]! You’ll learn [Key Takeaways], and there will be a Q&A session afterward. Register now to reserve your spot, and we’ll send the recording if you can’t make it."

11. Learner Success Stories and Testimonials:
Share inspirational stories and testimonials from your successful learners to motivate others and build credibility.

Example:
Subject: "How [Learner’s Name] Transformed Their Career with [Your Platform] 💡"
Email Content: "Meet [Learner’s Name], who completed [Course Name] and landed their dream job as a [Job Title]! Read their success story and see how our courses can help you achieve your goals too."

12. Re-engagement Campaign:
Reach out to inactive learners or customers with special offers, new content, or reminders to bring them back.

Subject: "We Miss You! Come Back and Start Learning Again ❤️"
Email Content: "Hi [First Name], we noticed you haven’t logged in for a while. We’d love to see you back! Jump back into your course, or check out these new ones we think you'll love. We’ve also got a special discount just for you!"

13. Referral and Rewards Program:
Encourage learners to refer others by promoting your referral program and offering rewards for successful sign-ups.

Example:
Subject: "Invite Your Friends, Earn Rewards! 🎁"
Email Content: "Share the love! Invite your friends to [Platform Name] and earn rewards. For each friend who signs up and enrolls in a course, you’ll get [Reward]. It’s a win-win for everyone!"

Getting Started with this new feature

Launch your first Email Campaign

How to create an email campaign sequence?