Marketing

In this article, we will guide you through the overview of the Marketing tab.

What is the Marketing tab?

It offers a suite of powerful marketing features designed to boost organic learner engagement and drive growth for your business.

Go to the left navigation bar and click on the marketing icon. 

There are two sections-

1. Engage
2. Acquire

Engage: This section allows you to engage your audience and market your content. You can send customized messages, and emails to promote your content.

• Campaigns: Utilize the templated campaigns to reach specific user groups like first-time or inactive users. Remind them to explore courses and benefit from your offers. Track audience reach, conversations initiated, and campaign distribution channels.
• Messenger: Trigger notifications for users through the mobile app and websites, effectively promoting your courses. Send web push and mobile push notifications to advertise courses and engage with potential learners directly.
• Blogs: Create and publish marketing blogs and add SEO titles and descriptions to promote your content.
• Wallets: Create a Virtual Wallet to boost learner engagement, rewarding with virtual currencies for completing courses, referring friends, and engaging with the platform. The coins can be redeemed to buy the content on the platform.

Acquire: Boost the number of members through discount offers, referrals, and affiliate marketing. This includes:

• Promo Codes: Boost user acquisition and incentivize course enrollment by offering promotional codes for discounts, free trials, or special offers. You can generate unlimited promo codes and easily link them to affiliates or specific learners, granting access based on your preferences.
• Referrals: Allocate coins on each referral depending on the two events performed by the referee-    new account creation and first transaction done. Set the maximum number of referrals a user can make and the duration for which their rewards will remain valid.
• Affiliate Marketing: Partner with influencers to expand course reach and make them your affiliates. Affiliates run ads and create content to drive traffic. You can Convert existing users into affiliates for added promotion.